CAE Unveils New Brand Identity

Montreal-based, global training systems integrator, CAE unveiled its new visual brand identity and logo to reflect its bold vision for the future, and further support its high-tech culture and mission. This evolution reinforces CAE’s mission to prepare people in critical roles for the moments that matter, equipping them with the expertise and solutions to create a safer world using advanced technologies that elevate safety standards, human performance, and outcomes. CAE marks these changes as it celebrates 75 years of the company’s establishment.

“CAE has been recognised globally over three-quarters of a century as an innovation leader, and in the last two decades, for expanding its critical role as our customers’ partner of choice for simulation products, training services, and most recently, technology solutions. Our new logo reflects our heritage, this evolution, and our bold vision for the future, which involves us leaning even deeper into technology to revolutionize the way we serve our markets,” said CAE’s President and CEO, Marc Parent.  “Staying ahead of foundational technology shifts has long been part of our history. As we enter the next horizon, our new CAE brand identity and logo will illuminate our broader mission and focus on the future, which is to lead at the frontier of digital immersion with high tech training and operational support solutions to make the world a safer place.”

CAE’s new visual brand identity and logo highlight the company’s unique innovative culture and its reputation as a bold, modern, and excellence-driven leader, while reflecting its investment in the technologies of tomorrow. With nine acquisitions made since March 2020, bringing transformational new capabilities, CAE demonstrated its ambition to seize highly strategic growth opportunities and expansion into adjacent markets. And with an investment of CAD$1 billion ($758 million) in innovation over five years, CAE is underscoring its commitment to bringing the digital and physical worlds closer together through technology. –shp/cae/aaa (Image: CAE)